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- To introduce the sport of Cyclocross to those cyclists who have previously enjoyed road cycling, mountain biking, or recreational trail riding.
- To Increase the popularity and promote the sport of Cyclocross in both Mid-Missouri as well as the Midwest.
- To foster a welcoming, fun, and supportive venue to those interested in Cyclocross, regardless of experience level.
- To support Columbia's local bike shops and businesses that have a vested interest in the promotion of Cyclocross as a newly emerging sport in the Columbia area.